A new kind of health
plan partner

We started Imagine360 with a simple belief: healthcare should work better for everyone. Employees should get care they trust at a fair price. Employers should have control over their costs. And everyone deserves an experience that feels supportive, not stressful.

Changing healthcare for the better — together

Your health plan can be affordable, accessible and still deliver exceptional support.

We put people at the center of every plan. That means:

Affordable care:

Independent validation shows employers save 15-30% compared to traditional plans.

Accessible care:

Over 1 million providers and counting, including top health systems nationwide.

Exceptional support:

98% member satisfaction and an employer Net Promoter Score of 72.

It more than a health plan. It’s our promise to deliver a better healthcare experience.

Support when it matters most

A phone call. A cancer diagnosis. Cheryl was covered.

When Cheryl faced a cancer diagnosis, Imagine360 was there — handling bills, coordinating care and saving her thousands, so she could focus on her recovery.

Trusted by
members,
employers
and partners

Our impact, in numbers

1,000+

Clients
served

1M+

Providers nationwide

98%

Member satisfaction

$1B+

In savings delivered

Imagine360 Leadership

Meet the leaders behind Imagine360

Jeff Bak 

Chief Executive Officer & President, Imagine360 

Jeff Bak brings more than 30 years of leadership experience in building and scaling innovative healthcare services companies. He is passionate about transforming the healthcare experience for American families by improving affordability and accessibility…

Bill Dembereckyj 

Chief Financial Officer, Imagine360 

Bill Dembereckyj is a seasoned healthcare executive with a proven track record of driving growth and expanding access to care. Throughout his career, he has led numerous acquisitions, managing everything from sourcing and due diligence to financing…

Chris Cigarran 

Chief Commercial Officer, Imagine360 

Chris Cigarran is one of the nation’s leading experts in employer-sponsored healthcare benefits, with a diverse background spanning HR leadership, population health, preventive care, and care delivery. He is a trusted partner to HR leaders and C-suite executives…

Jeff Bak

PRESIDENT and
CHIEF EXECUTIVE OFFICER

Jeff has three decades of experience in managing and growing healthcare services companies. As the CEO & President of Imagine360 …

Bill Dembereckyj

CHIEF FINANICIAL OFFICER

Bill spent 30 years at growth-oriented healthcare companies as a controller, chief financial officer and president. He spent 10 years …

Chris Cigarran

CHIEF COMMERCIAL OFFICER

Chris brings a wealth of experience from across the fields of population health management, benefits strategy and provider delivery. Prior …

Mike Brannan

Chief Technology Officer

Mike Brannan leads the information technology functions of Imagine360. Mike is a technology, strategy and operational executive with over 20…

Brian Atkinson

CHIEF OPERATING OFFICER

Woody, along with Steve Kelly, pioneered reference-based pricing in 2003. He brings expertise to Imagine360 in healthcare, insurance, liability compliance

Steve Kelly

CO-FOUNDER

Steve is the co-founder of Imagine360. In 2003, Mr. Kelly pioneered the concept of reference-based pricing to address the challenges…

Cindy Klein

VICE PRESIDENT AND CHIEF OPERATING OFFICER, HEALTHFIRST, AN IMAGINE360 COMPANY

Cindy has more than 20 years of expertise in client management, new market growth, product management, and change management. Over…

Troy Sisum

CHIEF LEGAL OFFICER
As Imagine360’s chief counsel, Troy oversees the company’s litigation strategy throughout the United States. He also advises the company on…

Woody Waters

CO-FOUNDER

Woody, along with Steve Kelly, pioneered reference-based pricing in 2003. He brings expertise to Imagine360 in healthcare, insurance, liability compliance…

In the Community

Giving back is part of who we are

Eagles Fly for Leukemia

Sponsor of the Eagles Fly for Leukemia Night at the Zoo, which raises funds for pediatric cancer research.

Rise Against Hunger

Our employees support Rise Against Hunger,
an international hunger relief organization.

Breast Cancer Awareness

Our team members participate in breast cancer awareness walks and fundraising activities in their communities.

American Heart Association

We help fund lifesaving research and medical breakthroughs to reduce death and disability from cardiovascular diseases.

Ronald McDonald House

Our team contributes to this charity that cares for sick children and families in their time of greatest need.

The Inn Between

We provide supportive funding and project-based volunteer services that assist terminally ill and medically frail people without homes.

Recognized for quality and accountability

Explore more resources

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Your health plan can do
better. We promise. 

Brian Atkinson

CHIEF OPERATING OFFICER

Brian brings more than 20 years of experience in the healthcare industry to his role at Imagine360, particularly in the areas of cost containment, PPO network management and disease management.

Among his previous positions were president of Devon Health Services, founder and CEO of Solutionary Health and senior vice president at MultiPlan.

Brian received his undergraduate degree from Villanova University and an MBA from the Wharton School of the University of Pennsylvania.

Jeff Bak

PRESIDENT – CEO

Jeff has three decades of experience in managing and growing healthcare services companies. As the CEO & President of Imagine360, he works closely with co-founder Steve Kelly, the industry pioneer of reference-based pricing, to spearhead the company’s continued expansion to reduce health insurance costs on behalf of U.S. employers.

Jeff also served as global practice leader of the Health, Life Sciences and Business Process Outsourcing (BPO) division for Wipro Limited. He was also president and CEO of HealthPlan Holdings before its acquisition by Wipro. HPH was a leading healthcare solutions business serving payers, self-funded employers, unions, small businesses and individuals.

Jeff holds a business degree from Clemson University, with continued education from the Wharton School of Business at the University of Pennsylvania and the Kellogg School of Management at Northwestern University.

Bill Dembereckyj

CHIEF FINANICIAL OFFICER

Bill spent 30 years at growth-oriented healthcare companies as a controller, chief financial officer and president. He spent 10 years at New Life Treatment Centers as controller and CFO and ultimately President; 10 years at HealthSmart as CFO and President; and nine years at Sonrava Health as CFO.

In these roles, Bill led multiple acquisitions ranging in size from a few hundred thousand dollars in revenue to hundreds of millions. Bill led sourcing, due diligence, financing and financial integration for these transactions. He also managed financing and refinancing to better meet the capital needs of these companies as they expanded patient services.

Bill began his career at KPMG in the Chicago office as a healthcare and insurance auditor and learned about industry across a wide variety of clients.

Chris Cigarran

CHIEF COMMERCIAL OFFICER

Chris brings a wealth of experience from across the fields of population health management, benefits strategy and provider delivery. Prior to Imagine360, he was president at Healthways, now Tivity Health, the founder of population health management and well-being solutions — building the company’s employer and government division. He also led its people and culture strategy as its Chief Human Resources Officer during his 13—year tenure.

In addition to serving as Imagine360’s Chief Commercial Officer, Chris serves as CEO of Imagine Health, a national leader in direct contracting for self-insured employers, partnering high quality health systems directly with Imagine360’s employer clients.

Chris has received multiple honors from the National Business Group on Health and, during his tenure as CHRO, Healthways was recognized by Fortune magazine as a “top 100 Best Places to Work” in the U.S. He holds a bachelor’s degree from Bucknell University and a master’s degree from Pepperdine University.