From Insurance Underwriter to Health Plan Changemaker: An Advisor’s Case for Reference-Based Pricing

Employers know exactly what they pay for most major purchases. Healthcare is different. Despite being one of their largest expenses, they often have little insight into what services should cost.

In a new Q&A, HUB International advisor Steve Purkapile draws on decades in underwriting and benefits consulting to share how employers can tackle healthcare costs—and get ready for change. He breaks down how to:

• Know what you’re paying for: Use a defined benchmark to compare healthcare charges with a fair price.
• Give change time: Learn why an alternative healthcare strategy typically unfolds over about 18 months.
• Put members first: Explore how member support can ease the move to reference-based pricing.

Read the story to see what it takes to make meaningful change in your health plan or help clients do the same.