Huffines Auto
• Family owned since 1924
• Nine locations in Dallas/Fort Worth, TX
• Winner of the Consumer’s Choice Award for 25+ years
The challenge
In 2009, one sizable medical claim ($600,000) set the wheels in motion for them to explore new options for their healthcare plan. The company wanted to apply the same business principles to their healthcare spending that they demanded for every other area of the business — meticulous review and understanding.
Traditional PPO plans offer a percentage discount off the provider’s chargemaster price. Most of the time, a 40% or 50% discount sounds great, but Huffines’ in-depth review of the exorbitant claim told a different story.

Chief Financial Officer, Huffines Auto Dealerships
The solution
RBP was appealing because of its thorough auditing of medical bills and because it starts with the cost of the service instead of arbitrary facility chargemaster charges. It then adds a profit margin to calculate a fair and reasonable reimbursement amount for employers, members and health systems.
To understand how RBP works, the large claim was audited and assessed at approximately $30,000 — not the $300,000 paid by their PPO plan.
Besides the deep savings and control that Imagine360 offered, the enhanced member support and online account management were important for Huffines.
Results



the experience
They’ve been able to keep their employee’s premiums flat or moderately higher yet still offer the same level of healthcare benefits. Combined with the solution’s deeply supportive member experience, Imagine360 delivers the full-service health plan solution that checks all the boxes for Huffines.
The bottom line
“This is the best form of true healthcare reform I’ve come across.”