GUNN AUTOMOTIVE GROUP
• Six-location auto dealership in San Antonio, TX
• An Imagine360 client since 2012
• 425+ covered employees
The challenge
In the competitive world of auto dealerships, offering a strong benefits package isn’t just a nice-to-have — it’s essential for attracting and retaining talent. But as healthcare costs continued to climb, Gunn Automotive Group found themselves at a crossroads. They needed a solution that could rein in spending without compromising care or employee trust. That’s when they turned to Imagine360.
The solution
To tackle these challenges, Gunn turned to Imagine360 to implement a health plan built on reference-based pricing (RBP). Unlike traditional plans that reimburse providers based on inflated, arbitrary charges, RBP ties payments to actual costs to bring transparency and fairness to every claim. The result? Significant savings without sacrificing access to quality care.
But Gunn knew savings alone wouldn’t guarantee success. Clear, consistent communication played a critical role in the transition. They prioritized employee education through in-person meetings before and during open enrollment, ensuring their team understood the new plan and felt confident using it. That level of engagement, they say, was essential to building trust and making the shift successful.
Results
the experience
From challenging excessive charges to explaining complex bills, Imagine360 delivers a level of service that feels personal — not just to members, but to their families as well. The team even credits Imagine360 with helping families navigate billing after the loss of a loved one, allowing them to focus on healing instead of paperwork. As Brandye McDermett puts it, “That’s not something you can put a price tag on.”
The bottom line
Gunn Automotive Group has shown that controlling healthcare costs doesn’t mean cutting corners. With Imagine360, they’ve built a plan that protects their people and their finances — year after year.
