TO ARTIST JULIAN ERN,
RBP MEANS RED BUNNY PORTRAIT.
TO BROKERS WHO WANT MORE AFFORDABLE
HEALTH BENEFITS, IT’S REFERENCE-BASED PRICING.
Saving your clients money on health benefits
doesn’t have to be abstract.
We asked people from around the country what RBP means, and the answers ranged from colorful to curious. But for brokers looking to deliver real value, RBP means savings, simplicity, and satisfaction — for employers and their employees.
Why More Brokers Are Turning to Reference-Based Pricing
It’s no secret: rising healthcare costs are a challenge for businesses of all sizes. With 86% of companies seeing year-over-year increases in health plan costs, brokers are searching for innovative solutions to offer their clients real value.
Imagine360’s reimagined approach to Reference-Based Pricing (RBP) empowers brokers to:
Deliver 20-30% savings on healthcare costs without sacrificing employee satisfaction.
Simplify the conversation around cost containment, making it easier to explain and implement with clients.
Address key client concerns, like minimizing out-of-pocket costs and improving employee access to care, all while controlling rising expenses.
Separating Fact from Fiction: The Truth About RBP
RBP leads to high rates of balance billing and creates excessive financial burden for employees.
Balance billing is a minor issue with RBP plans. With Imagine360, about 98% of facility and professional claims are handled without billing issues or balance bills.
Employers and their employees have negative perceptions of RBP – regardless of healthplan provider.
When Imagine360 takes over from an RBP competitor, renewal rates exceed 90%, clearly demonstrating positive experiences.
RBP causes too many access issues for employee plan members.
99.8% of Imagine360 health plan members receive care at their preferred site.
Imagine if your clients said this about their health plan?
“My most successful client at the moment is 10 years in with no funding changes. We’re actually adding in benefits to burn off some of the reserves because we’ve saved so much money.”
– Andy Jackson Insurance Consultant Gallagher
Let’s Build Better Benefits Together
Explore how Imagine360 can help you strengthen relationships, stand out as a trusted advisor, and deliver the results your clients will thank you for.